About Me
Background
I’m a web developer with extensive experience helping small businesses with websites that are optimized, reliable, and built to support long-term growth. My work sits at the intersection of design, development, accessibility, and performance. I don’t just focus on how sites look, I care deeply about how they work, how people use them, and how easy they are for clients to maintain.
Before working independently, I got a diploma in Visual Arts and then spent 12 years in various marketing agencies, leading and building projects, processes, and teams. Those experiences shaped how I work today, combining clear communication with creativity to solve real-world business problems. I bring senior-level technical depth to every project, with a strong foundation in modern web standards and best practices.
Expertise
- Custom website design and development (specializing in WordPress and Shopify)
- Semantic HTML, modern CSS, and clean, maintainable JavaScript
- Accessibility-focused development, aligned with WCAG guidelines
- Responsive design principles for seamless experiences across all devices
- Technical and on-page SEO fundamentals, including performance optimization and Core Web Vitals improvements
- Content planning, user experience, and information architecture
- Website audits, troubleshooting, and long-term maintenance
Values & Approach
Web projects don’t need to be opaque or stressful. I see myself as more of a partner, not just a vendor, which means helping you understand your website, empowering you to manage it confidently, and being available when you need support or guidance without overwhelming you with technical jargon.
Clarity Supports Quality
Prioritizing transparent communication, thorough information gathering, and straightforward solutions results in better finished products
Collaboration and Creativity
I’ll work directly with you or your team to craft unique digital experiences that meet your business goals while providing a seamless experience for users
Planning for Longevity
Focusing on building things that are easy to update, grow, scale, and maintain empowers you to manage your own website’s content and ongoing evolution
Honest Recommendations
I’ll provide my thoughts on what you need, what you might not need, explain my rationale in an easy-to-understand way, and answer any questions you may have
Work Experience
Freelance Web Developer
Self-employed
Designing, developing, updating, maintaining and optimizing websites and landing pages, and providing Shopify store setup and customization
Lead Developer
Wallop Creative (remote role)
Managed a team of 4 other developers while delivering and maintaining custom WordPress websites, lead project technical strategy and improved internal processes.
Web Development Team Lead
Certn (remote role)
Managed web team while developing and optimizing WordPress websites for marketing, participated in stakeholder meetings and guided architecture discussions
Lead Web Developer
LeapXD (remote role)
Managed web team, defined project scope, delivered WordPress websites, implemented Shopify customizations, handled support tasks, and performed client training for site editing.
Senior Web Developer
VERB Interactive (hybrid role)
Developed custom websites in WordPress and Drupal, handled client support ticket investigation and resolution.
Front-End Developer
LeapXD (in-person role)
Developed and maintained WordPress websites, implemented Shopify customizations, handled support tasks, and performed client training for site editing.
Web Developer
Eclipse Creative (in-person role)
Developed and maintained WordPress websites, managed and optimized Google Adwords campaigns, and assisted with graphic design tasks.
Web Developer
Hot House Marketing (in-person role)
Developed and maintained WordPress websites, and assisted with online marketing, social media and graphic design tasks.
Need Website Help or Advice?
Email me to book a free 30 minute call where we can chat about potential improvements to your current site, or a new project you’d like to start. I’ll provide suggestions and/or an estimate, with no obligation or strings attached.